What’s the quickest way to startup success? One is to think of a great innovation. Another is to copy someone else’s great innovation. That's a lot easier than coming up with your own. And it’s often a shorter, surer path to your first million - or billion.
Just ask the Samwer brothers, Oliver, 39, Marc, 41 and Alexander, 37. The founders of Berlin-based imitator incubator Rocket Internet, they’ve cloned dozens of successful internet companies, from eBay to Facebook. And all three of them are billionaires.
Until recently, the Samwers kept a low profile. The press usually referred to them as secretive. But lately they’ve been getting more attention. After all, it’s hard not to draw attention when you’re raking in billions by copying almost every successful Internet company that comes along.
To read the full, original article click on this link: Don’t Innovate, Imitate
