This summer, it's Walter Isaacson's biography of Steve Jobs' singular genius that seems to be propped open on beach towels, in hammocks, and at every third airplane seat. As fascinating as Jobs' person, career, and legacy are, the intense interest in his insane greatness raises a question: What if we directed that level of focus toward awakening the genius (if slightly less great and hopefully less insane) inside of each and every one of us?
To read the original article: Inside Stanford's creativity factory - Fortune Management
