Gone are the days of typing a press release, making a few copies of it and physically mailing it to journalists, in the hopes they’ll cover your news in a less-than-timely manner. Today, press releases have become a piece of the online content marketing strategy. You don’t have to have a PR Department to issue press releases, either. Businesses of all sizes — from solo entrepreneurial startups to the Fortune 100 — are taking advantage of press releases.
Marketing and communications provider PRNewswire knows the times have changed, and the company is rolling with the times. The company, which offers press release distribution and online visibility services, focuses several of its products on the small business market.
To read the original article: Rethink the Press Release, Says PR Newswire
