When I started in the healthcare field more than 25 years ago, the only thing that a healthcare IT startup needed was a good idea — a new technology, maybe, or a new scientific pathway. “If you build it, they will come.”
But 25 years later, a lot has changed, and startups need more than just a good idea if they want to secure growth capital to expand their business.
So, when I talk to prospective Safeguard partner companies, one of the first questions I typically ask tells me everything I need to know: “Who’s your customer?”
To read the original article: VC to healthcare startups: Identify your customer very early on
