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Steven Kates, left, a personal trainer, and Myles Berkowitz, an indie filmmaker, teamed up to found Lifesize, a weight-loss company that advocates a portion-control diet system.

WHEN Myles Berkowitz first met Steven Kates through a mutual friend in 2006, Mr. Berkowitz had serious doubts about him. Enlarge This Image

First, there were the tattoos. Mr. Kates, a personal trainer in Los Angeles, is covered in them, including one, on his neck, of a dead mouse. Mr. Berkowitz, an indie filmmaker known for the mock documentary “20 Dates,” favors khakis and button-down shirts. Second, what Mr. Kates was saying seemed too good to be true. At the time, Mr. Berkowitz was the heaviest he’d ever been, 219 pounds, and asked Mr. Kates for advice on how to lose weight. Mr. Kates told him to eat all his favorite foods — ribs, hamburgers, pizza — but to eat less of them.

To read the original article: Lifesize, a Weight-Loss Strategy From an Unlikely Pair - NYTimes.com