For too many American technology start-ups, Europe is a dirty word.
Classically, US start-ups have pursued the European market after their Series B or C funding rounds, or even later. Many companies only consider Europe when their US growth begins slowing down.
Then, they might target Europe by either hiring a European industry visionary, or by transferring a top sales person to London and hoping for the best. Sometimes this approach is successful, but it’s often not.
To read the original article: How to make Europe work for your startup, from day one | VentureBeat
