"The Oogieloves in the Big Balloon Adventure" opened to box-office results only Bialystock & Bloom could want.
Some are calling the just-released toddler movie about outsize, brightly-colored pillowy creatures the biggest big-screen bomb ever. Investors ponied up a reported $55 million or more to make and market the film with an eye to sequels, TV programming, stage shows and merchandise. Gross receipts over its debut weekend in more 2,160 locations amounted to only a little more than $200 per screen.
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