Grey London CEO Chris Hirst outlines how the agency built a culture based on an "Open" philosophy and what you can learn from its efforts.
Three years ago, Grey London really needed to change. The industry had changed, the media landscape had changed and Grey remained a relatively successful (in financial terms at least), safe, but dull London outpost of a global network. Not a great, or ultimately sustainable, place to be if you’re in a creative industry.
Grey had tried to change before. The business wasn’t in denial, but it just seemed like the "uncrackable" problem. This time, we did it differently. Our strategy for change was to change our culture. We called this Open. It is both an expression of a culture and how we believe today’s people-based businesses should work in order to survive, evolve and thrive. It is a philosophy of collective creativity and collective responsibility. It encourages increased collaboration between departments, the agency and its clients. Any business can be Open; what follows is a brief description of how we did it, the lessons learned and the results we’re achieving.
To read the full, original article click on this link: 10 Ways To Create An Open Culture | Co.Create: Creativity \ Culture \ Commerce
