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Is the marketing industry’s increasingly imaginative use of social media the best way to recruit new customers – or is it just getting on people’s nerves?

ONE’S LEVEL of social engagement online is a very personal thing. Believe it or not, this journalist still knows quite a few people with no social network profile at all out of either sheer disgust or fears for privacy.

Whether you “like” a friend’s holiday snap or the fact that your favourite brand of Irish whiskey has told you to “Enjoy your day”, the decision to do so indicates more about your own personality than you might think.

To read the full, original article click on this link: Making the most of those online tags - The Irish Times - Mon, Sep 10, 2012