Everyone knows of the mythical elevator pitch. You find yourself in an elevator, rocketing towards the penthouse suite of a downtown office edifice, when you realize that the person standing next to you is a powerful and influential investor. She asks what you do, and you calmly deliver your pitch. Just a sentence or two, properly chosen. The doors open, the conversation continues, the IPO is near at hand.
I’m here to tell you that the elevator is real. While you may not be trapped in a small ascending room, the potent entrepreneur’s life is full of inflection moments: brief opportunities to shift the destiny of your company. And a proper pitch is essential to take advantage of them. But contrary to what you might have heard, the solution isn’t the 60-second elevator pitch. In fact, the elevator pitch is only a simple, basic example of a much more powerful tool: the Pyramid Pitch.
To read the original article: An entrepreneur’s most powerful tool: the Pyramid Pitch | VentureBeat
