1. Pack On the Press
For us, the best way to build brand offline has been by engaging traditional media. Whether that means doing an interview for a paper or TV show about the topics that touch our business, or writing a piece ourselves for a relevant industry publication, it’s really worked wonders in building our brand and credibility — not only among older generations but among Gen Y as well.
To read the original article: 13 Offline Resources to Build Your Personal Brand | Personal Branding Blog - Dan Schawbel
