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Entrepreneurs give up 5% of their companies to appear on the ABC reality show Shark Tank. Some might wonder whether such a sacrifice is worth the opportunity to pitch your idea to “rock stars” like Mark Cuban, owner of the Dallas Mavericks, and a panel of other wealthy investors.

“There is a myth in our culture that being successful in business involves raising money from well known individuals. That’s partially why Shark Tank has taken off. But its not always the case,” says Ami Kassar, founder of MultiFunding, a Philadelphia-area firm dedicated to helping small businesses find money.

To read the original article: Entrepreneurs Give Up Equity for Shark Tank | Small Business Trends