Everyone is familiar with a BHAG: A Big Hairy Audacious Goal. It’s a type of strategic business plan that focuses an organization on a shoot for the moon outcome designed, by dint of its desirability, to serve as a catalytic agent to engage the hopes (and energies) of rank-and-file workers. Theoretically, a BHAG helps workers ignore how aggressively they are being pushed to perform by guys in corner offices; an opiate without side effects. At least that’s what James Collins and Jerry Porras claim in Built to Last: Successful Habits of Visionary Companies.
Well, I have a BHAG, albeit a modest one: To convince entrepreneurs to forget about BHAGs. Instead, focus on my 7 Steps to Entrepreneurial Success.
To read the original article: Seven (7) Steps to Entrepreneurial Success - Forbes
