Having a big brand behind your startup can do a lot for a company’s name. Pepsi — one of the biggest names in the world — launched an incubator in Brazil today, helping local entrepreneurs create companies, while using their sprightly teams for PepsiCo-brand marketing projects.
The incubator program is called PepsiCo10 and will accept business proposals from students to businessmen who provide “emerging technologies that can be applied to brands to engage consumers in new ways to help drive sales.” The program was originally launched in 2010 in the United States and was later expanded into the United Kingdom and broader Europe.
To read the full, original article click on this link: Drink Pepsi and want to start a company in Brazil? Have I got an incubator for you | VentureBeat
