About a year ago the U.S. Postal Service ran an ad campaign warning about the dangers of email and proposed paper-mail as a safer and more reliable alternative. When I saw this ad, I thought that I had accidentally switched to a comedy station. But it wasn't a joke. This was a serious (and misguided) attempt by the U.S. Postal Service to stay in business.
Fast forward to last week, when Postmaster General Patrick Donahoe revealed the mail agency will default on its second payment of $5 billion to the US Treasury. Still the agency drags on with its year-old push to end Saturday delivery, the most powerful innovation they can muster — which to be implemented would still take 2 years.
To read the original article: Kill Your Business Model Before It Kills You - Ron Ashkenas - Harvard Business Review
