Let’s face it – this is what we’re all striving for, right? We want to be acknowledged as an expert in our field. We want customers to recognize our expertise so they’ll trust us with their dollars. We want bloggers and reporters to see us as an expert so they’ll use as a source and send traffic our way. And, of course, we want Google to think we’re an expert so it’ll deliver new eyes and more conversions. We’re all fighting the expert game. But how do we really become one?
I’m often asked how small business owners should go about building their expertise online. Below is an expanded version of the answer I often give.
To read the original article: How To Become An Expert Online | Small Business Trends
