Innovation America Innovation America Accelerating the growth of the GLOBAL entrepreneurial innovation economy
Founded by Rich Bendis

flip flops

In an economy based on creativity and idea generation, it is up to you to keep your greatest assets--your awareness and creativity--nourished, fine-tuned, and ready at hand. The problems of a complex, dynamic, and rapidly shifting world are rarely resolved with analysis alone. Instead, leaders need fresh ideas.

To supply them, you must invest in your personal creativity.

How, you might ask, does a person do that? Let’s draw an analogy from how corporations create new products. Just as they budget for the systematic, in-house pursuit of knowledge found via Research and Development, individuals need a similar strategy. I call it "Creative R&D."

To stay "fit" for creativity, you need time for reflection and renewal. Dancers and athletes stretch. Singers perform their scales. Musicians practice their instrument. Today, we’re all creators--and creativity requires regular practice.

To read the original article: Making The Most Of Your Creative R&D Time | Fast Company