Tuning in to the real-time conversations of the top 500 experts in any subject matter on social media can require painstaking efforts. Researchers or their interns often need to find and verify the sources, make lists, then aggregate the blog URLs, Twitter handles, and content published by those experts.
A start-up called Plexus Engine, doing business as Little Bird, automates the process. The company’s co-founder and chief executive, Marshall Kirkpatrick, jumped into tech operations from the editorial side of the start-up scene. He previously worked as an editor and writer at ReadWriteWeb and TechCrunch, respectively.
To read the original article: Little Bird Got Seed Funding for its Automated Expert-Finding Software From Mark Cuban After a Direct Pitch Related to the Dallas Mavericks - Venture Capital Dispatch - WSJ
