Small businesses need to focus on their advantages. Let me clarify, so as to not make the most generic statement of the century. As an entrepreneur, it is absolutely natural to want your business to grow quickly. Whether you want to form a million dollar empire or get big quick so you can sell your business in five years and retire on the beach (like I wanted to do), the inclination is to take on as many big business tactics as you can.
This is understandable. In many walks of life it can be very useful to fake it ‘til you make it. As a small business this is sometimes the case. You want to engender trust, both from investors and customers, and behaving like a big dog can often do that.
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