Do your homework. The consequences of not following that oft-repeated mantra when entrepreneurs prepare to pitch healthcare providers, pharma companies and payers was detailed by three panelists at the New York Digital Health conference. They also shared opportunities where entrepreneurs could contribute ideas.
Among the panelists were Leonard C. Achan Jr., Mount Sinai Medical Center chief communication officer who works on digital strategy;Wendy Mayer, Pfizer’s (NYSE: PFE) Worldwide Innovation vice president, and Martha Wofford, Aetna’s(NYSE: AED) head of CarePass, a platform that synchronizes data.
To read the original article: Healthcare entrepreneurs: this is why you need to do your homework | MedCity News
