Advertorial featuring a point of view from Anindya Basu- Managing Partner, Products Operating Group, Accenture in India on ‘Top line growth from the bottom of the pyramid’ which appeared in Hindustan Times.
When her mother fell ill, a student from Kerala had to take responsibility of the household chores including washing clothes by hand. Since the family could not afford a washing machine, the student created a machine that is powered by pedals and did not require electricity. The cost of the machine: just US$45!
To read the full, original article click on this link: Top Line Growth from the Bottom of the Pyramid - Accenture
