Companies are well aware that hidden in their dispersed, global operations is a treasure trove of ideas and capabilities for innovation.
But it’s proving harder than expected to unearth those ideas or exploit those capabilities in global innovation projects.
What works for an innovation project conducted in a single location doesn’t necessarily work for one dispersed across many sites around the world. When a project spans multiple locations, many of the natural benefits of co-location are lost. Part of the challenge of dispersed innovation thus becomes how to replicate the positive aspects of co-location while harnessing the unique benefits of a global initiative.
To read the original article: Ten rules for managing global innovation
