The United States and Europe might dominate people’s perceptions of the world’s best nations right now, but a new crop of countries is on the rise.
We spend a lot of time looking at country rankings--everything from the best places in the world to be a woman to the worst countries for food security. These realities on the ground all feed into overall perception--or branding--of countries. If perception is favorable, that can translate into investments as well as commercial and economic development. And that, if done right, can lead to better lives for all citizens.
To read the original article: The 15 Leading Country Brands Of The Future | Co.Exist: World changing ideas and innovation
