“Why do we keep making the same mistakes?” laments the chief executive of a large global company about its low innovation success rate, a common complaint of leaders everywhere.
When companies do poorly at innovation, and most do, they tend to throw every idea out onto the market, hoping something will work. It becomes a game of quantity, not quality, and it usually backfires. According to Nielsen, in recent years new consumer packaged goods products actually have less sales than the products they replace.
To read the original article: The One Big Thing Successful Innovators Do Differently - Forbes
