Unless you've been in a coma for the past 20 years, I'm sure you're familiar with the phrase "get out of the box." It's everywhere. Whole industries have sprung up around it, including mine.
No one can deny that getting out of the box is a good thing to do. Seems like a no-brainer, eh? Kind of like helping little old ladies cross the street. Or tearing down the Berlin Wall.
To read the original article: The Heart of Innovation: The Six Sides of the So-Called Box
