An overemphasis on the "hard" side of management, a carryover from the industrial age, can at best achieve a linear increase in performance. But a focus on the soft, non-linear side can lead to exponential growth.
There is a continuum in management between "hard" and "soft." The "hard" is the management that makes plans, sets up structures and monitors performance. The "soft" is the people friendly management based on emotions. The classic, modern dichotomy was shown by the switch of John Sculley in 1983 from the "hard," corporate world of Pepsi to Apple, which was based on ‘soft’ management, and then, as Apple developed and investment bankers became involved and the company grew bigger, friendship went out of the window, management became tough and aggressive and everything was about the bottom line.
To read the full, original article click on this link: The Perils Of Ignoring The Softer Side Of Management | Fast Company
