First of all, let’s get one thing straight. Innovation is NOT technology. Technology is often a driver and enabler of innovation, but innovation itself is more about the cultural, and behavioural shifts that occur in society as a result of a new technology, product, service or belief. And for something to be considered truly “innovative” it must drive substantial positive change, so we are not talking about the Spork here people.
Innovation also tends to arrive in clusters; at certain points throughout history, humanity has overflowed with new ideas, products services, art, literature, philosophy and technology and I believe that we are living through one of these clusters right now.
To read the full, original article click on this link: 5 Rules for Driving Innovation · Creative Innovation
