Innovation in business is the development of new customer value through solutions that meet new needs, inarticulate needs, or current needs in new ways. Innovation in and of itself is the key to a company’s survival. It is the lifeblood of a company.
That said, innovation is not always easy, and it does not come by itself. It requires a culture and desire to deliver that needs to be nurtured and reinforced by its leadership and a backed by a structured process approach.
To read the full, original article click on this link: I.N.N.O.V.A.T.I.O.N : Creating a Culture of Innovation | Innovation Coach
