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William Fulton, GOVERNING's economic development columnist, is mayor of Ventura, Calif., and author of Romancing the Smokestack: How Cities and States Pursue Prosperity, a compilation of his GOVERNING columns.

I knew the “brain drain” problem had reached a crisis point when they started talking about it in Boston. You know the story: Kids move to where they want to live and then look for a job, not the other way around. They’re drawn to a small number of hip metro areas (D.C., San Francisco, Seattle) and smaller cities (Boulder, Colo.; Missoula, Mont.; Palo Alto, Calif.) around the country and hip employers follow them. The result is an upward cycle of talent and jobs and business growth in the fashionable places, and a downward cycle everywhere else.

To read the original article: Do Millennials Want to Call Your City ‘Home’?