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Early reviews may have ranged from utter repulsion to faint praise, but "Start-Ups" creator Randi Zuckerberg welcomes the controversy.

With parts of the Northeast still recovering from the devastation of super-storm Sandy and the presidential election less than a day away, you’d be forgiven for not giving too much thought to the premiere of Bravo’s Start-Ups: Silicon Valley, the entrepreneurship reality series debuting tonight at 10 p.m. EST.

If you are thinking about it, you’re probably the exact sort of tech entrepreneur or journalist featured in the show, to judge from some of the commentary greeting the Randi Zuckerberg-produced reality series. To critics like Pando Daily founder Sarah Lacy who think she’s sold out the Valley’s spirit for Bravo’s cameras, Zuckerberg wanted to make it clear that while Start-Ups may be glossy and a bit soapy, at its core, it shares the goals of the world it’s set in. "We’re doing a lot of the same things that the entrepreneurship community is doing," she told Co.Create before the show’s debut. "Talk about disrupting a community! I think a lot of people have no idea of the grueling hard work that goes into putting a show together, like creating a start-up."

To read the original article: Silicon Valley Braces For "Start-Ups: Silicon Valley" | Co.Create: Creativity \ Culture \ Commerce