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The cover of ShortList, a weekly men’s magazine in the UK, took on a uniquely interactive quality this week thanks to Blippar.

Using Blippar’s augmented reality app for iPhone or Android devices, readers can scan the arcade game-style art on the cover to bring a fully playable version to life on their phones, as shown in the video above. Elsewhere in the issue, readers can use the app to pull up extra slideshows, vote in polls, take quizzes and more.

To read the original article: Watch This Magazine Cover Transform Into an Interactive Game [VIDEO]