Mavericks, cutting-edge innovators, risk-taking gamblers, in it for the money: These are some of the stereotypes of entrepreneurs that a new study puts the kibbosh to, at least among the British entrepreneurial set.
The study of nearly 1,000 British entrepreneurs by think tank Demos found that just a quarter said they enjoy taking risks to get ahead, and more than half – 55 per cent – take risks only if they see significant rewards. As well, a fifth would avoid risks altogether, even if they’d lead to great reward.
To read the original article: Entrepreneurs defy stereotypes, study finds - The Globe and Mail
