Many startups are dedicated to disrupting the businesses of established enterprises by leveraging innovative ideas, processes and strategies. Big businesses, in turn, either ignore pesky startups or consider them possible competitors to be squashed - or, best case, acquired - as quickly and efficiently as possible.
But with competition keener than ever, those insular views are changing. A few far-sighted big businesses are starting to reach out to startups to fund, partner, mentor, exchange ideas and share expertise in areas such as marketing and brand awareness — especially in the field of technology. And that offers new opportunities for savvy startups willing to be frenemies with giant enterprises. These three companies - Mondelēz International, Volkswagen and SAP - are helping lead the way.
To read the full, original article click on this link: Can A Corporate Giant Help Your Startup Succeed?
