Use the word "innovation" and most people call up imagery of an inventor slaving away in a garage, designing cutting-edge technology. But this is only part of the story. There are equally important opportunities to innovate, grow your business, and accelerate your career, that require no changes at all to the core technology of what you are, do, or offer. If you understand this, you can grow in new ways.
Everett Rogers, in his seminal book Diffusion of Innovations, shows that five factors determine if, how far, and how fast your innovation will be adopted by the world:
To read the original article: Is It Possible To Innovate Without “Innovating”? | Fast Company
