Most small businesses are missing an opportunity to become the only or preferred source of their offering to leading-edge boomers and seniors (LEB/S) simply because they've assumed that differentiation can't be done. The reality is that virtually all offerings can be made different in a way that matters to LEB/S.
So what should your messaging to LEB/S do to differentiate you from every other perceived competitor? Here's a list of seven differentiators to apply to your marketing.
To read the original article: 7 Tips for Marketing to Older Audiences | Entrepreneur.com
