Twenty years ago, I wrote a book called The World’s Best Known Marketing Secret. In it, I discussed several terms new to the business community, specifically about how they could help grow a business.
One term that seemed to have multiple meanings concerning business growth was “networking.” For some, networking was about compiling a huge database of names, usually by collecting business cards. Others saw networking as the opportunity to get in front of people and personally prospect for business. Still others perceived networking as nothing more than schmoozing and boozing, with no specific intention except to be seen and socialize.
To read the original article: A New Definition of Networking | Entrepreneur.com
