DETROIT — As Hostess Brands, the makers of Twinkie and other snack foods, headed to bankruptcy court last week to begin liquidation plans, a group of southeast Michigan entrepreneurs are proposing to put the powerto the people to save this 82-year-old iconic company, and perhaps, some of those 18,000 jobs.
Watch out Wall Street, here comes crowdfunding.
Entrepreneur Steve Schaefer partnered with the Royal Oak technology studio Brilliant Chemistry earlier this year to create eRaise, a crowdfunding platform. Now, eRaise’s DoughforHostess.com campaign will sound the battle cry for generations of Twinkie lovers to help the cream-filled sponge cake live on.
To read the full, original article click on this link: Can CrowdFunding Save Hostess? Detroit Firm To Try « CBS Detroit
