“The Hardware Renaissance”. It’s unmissable. Paul Graham has noticed it and, certainly, my credit card has. Where once, entrepreneurs turned to software to form their ‘next big thing’, there is an increasing trend towards hardware in this space and, while many would seem to point to the likes of Kickstarter and other crowdfunding platforms as the driving force behind this shift, I believe that the credit should really be handed to two guys in Cupertino who changed the way the world feels about hardware; Steve Jobs and Jonathan Ive.
Apple certainly wasn’t the first company to introduce people to beautifully designed and functional hardware, but I can’t think of another brand or company who have more influenced the way that the average consumer feels about the things they use. So much so, that it has ultimately become their core value proposition; simplicity and beauty. Apple, in turn, have inspired a range of startups, and indeed entrepreneurs, who have placed (hardware) design at the centre of what they do. Jack Dorsey and Square. Nest. Jawbone. The list goes on.
To read the full, original article click on this link: Why we’re not quite ready for the hardware startup renaissance | ventureburn
