Venture capitalists are paying more attention to the structure of the marketing teams they invest in. Why? Because marketing plays an increasingly influential role in the success of their portfolio companies. To ensure that the marketing department can generate the kind of leads that drive sales, they want to see a particular profile in a marketing exec.
Whether you’re a company seeking venture capital or a marketing exec looking to make the leap to a startup or expansion-stage company, it’s important to understand what VCs look for in a marketing leader. At Software Advice, I recently caught up with a couple of VCs to ask them what their ideal marketing candidate profile looks like. Here are five characteristics they prioritize in a candidate.
To read the original article: Five Characteristics VCs Look For in a Marketing Exec | Xconomy
