I’ve noticed that most young entrepreneurs are more socially conscious today than ever before, which is a great trend. Unfortunately, some are so focused on this principle that they forget that every business, even non-profits, have to practice the basic principals of capitalism (build a business model to make money) to cover their costs to do good things another day.
Examples of profitable companies practicing this model include Trader Joe’s, led by Doug Rauch as retired president, now CEO of Conscious Capitalism®, and the Container Store, led by Kip Tindell. Both of these are purpose-driven businesses that boast high growth, high loyalty, and very low employee turnover. You can find a dozen more on the Conscious Capitalism web site.
To read the full, original article click on this link: Startup Professionals Musings: More Entrepreneurs Embrace Conscious Capitalism
