Much ink has been spilled about why technology makes it easier than ever to start a business. But connecting with consumers and brand advocates directly, in active online communities, is the real secret sauce, especially for B2C startups with an online presence.
On the flipside, social enterprise and non-profits have been particularly hip to this trend. And certain non-profits’ knack for touching the consumer directly and involving them in the social story behind the cause has, in turn, inspired for-profit founder.
To read the original article: 9 nonprofits and social enterprises creating incredible communities online - The Next Web
