Earlier this week I sat down with a startup working on an iPad app for news discovery. For several hours the talk revolved around user interface and experience, user acquisition and retention and the difficulty in penetrating a mobile market that is so flooded with apps that individual apps find it almost impossible to stand out. The mobile app industry has grown to mammoth volumes so quickly that even terrific products can't make an impact among the chaos. And without impact, there are no users and without users there is no business model.
This startup is entering a field dominated by the likes of Flipboard, Pulse, Zite, News.me, News360 and several other new aggregation/curation apps. It is going mobile first (tablets specifically) and plans to roll out to the Web next. I looked at the CEO of this startup and asked, very pointedly, “So what? What makes you think you can cut through all clutter to not only grab my attention, but keep it?”
To read the original article: ReadWrite – The Era Of Easy Riches In Mobile Apps Is Over
