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Niko Temofeew (center) walks into the elevator to begin his pitch to judge Ron Roy (left) and another judge during competition between Saint Louis University students at 1 Metropolitan Square on Sunday, Dec. 2, 2012. Photo By David Carson, dcarson@post-dispatch.com

ST. LOUIS • Downtown was quiet on Sunday morning, except for the lobby of its tallest building. There, 25 St. Louis University students with bright ideas for a business milled about, chatting, rehearsing, hanging out with a make-believe Texan in a big white hat and Elvis sunglasses who called himself “Mr. Pitch.”

They were there for St. Louis University Center for Entrepreneurship’s first-ever Elevator Pitch Competition. It was a sort of speed-dating for the new business world, but with a twist.

Every good startup has a so-called “elevator pitch,” the quick come-on you would use to explain your idea to a potential customer or investor or partner. They are a pretty standard ingredient for a business plan competition. But when planning SLU’s student startup contest, Tim Hayden, director of the Center for Entrepreneurship, thought he would try a different approach

To read the original article: Up. And down. St. Louis University takes new approach to 'elevator pitch' competition : Stltoday