A larger purpose isn't just good karma. Leaders who instill their company with a greater mission have more motivated employees and more loyal customers.
Purpose leaders are meaning machines who make our work important instead of banal. They are dealers of hopes and dreams. And they know that they must think large if they are going to affect the world at large.
There is a story that beautifully illustrates this point. Legend has it that Sony founder and CEO Akio Morita met with a small group of men in a burned-out Tokyo department store in the wake of World War II. Morita’s advisors presented a strategy for building a fledgling Sony. The plan would make Sony the number 1 technology company in Japan. However, Morita didn’t see this as the company’s goal. He changed the mission to make Japan the number 1 technology country in the world.
To read the original article: Purpose: How Truly Great Leaders Measure Their Companies | Fast Company
