Walk through Home Care Assistance's Palo Alto, Calif., headquarters and you’ll find an energetic group of people, most of them in their 20s and 30s, talking social-media campaigns and brainstorming ways to improve the user experience. While their peers are working on the newest app or web platform, this crew is focused on innovating a different area altogether -- home care for seniors.
The company was founded in 2002 by two clinical psychologists, Jim and Kathy Johnson. After struggling to find quality care for Kathy’s parents, the husband and wife duo created their own model for placing part-time and full-time caregivers in seniors’ homes.
To read the original article: A New Take on Aging, From Silicon Valley | Entrepreneur.com
