We all have our favorite songs. Some of them are by artists that had long and inspiring careers.
As we enjoyed song after song, album after album, a relationship formed. We began to understand what to expect from that artist. And that awareness creates a fan who organically checks out every new album and live event in their area — with a nudge, of course.
There is something to be said for repeat impressions. Twelve songs in, I know what to expect from Anita Baker, the mellow side of Coltrane, and Sade.
To read the original article: The One Hit Wonder Approach Is Bad For Business | Small Business Trends
