Looking back to 2012, there were a number of initiatives that showcased brilliance in technology companies. Some were just simply brilliant, others warmed my heart, and all made me proud to work with the companies that launched and nurtured them.
Let’s go down a list of my 2013 favorites and talk about why I think every company should emulate these moves.
EMC’s Customer Analytics
The initiative that stands out as number one is Jim Bampos’ massive effort to instrument customers and partners so that EMC could measure and promote advocacy. In a world where companies are taking personal information and selling it to advertisers, EMC is using information about its customers to create better services, products and relationships for them. And it is the only analytics vendor I know of that is using analytics to create loyalty.
To read the original article: The Best IT Initiatives and Examples of Excellence from 2012
