Most startups dream of attracting a celebrity endorsement, and assume that it will take their startup to the stars. There have been some “famous” successes in this regard, such as Charlie Sheen using Twitter last year to promote Internships.com, as well as some failures, including Airtime, launched early this year as a star studded affair, without the star studded success.
Startups using celebrities is such a hot topic these days that Gary Vaynerchuck, noted author and entrepreneur, has coined a new term “star-ups” for the phenomenon. New books are popping up on the subject of how and when to seek celebrity endorsements, including “Will Work for Shoes,” the latest by Susan J. Ashbrook, who has courted celebrities for twenty years.
To read the original article: Startup Professionals Musings: Find the Right Celebrity to Promote Your Startup
