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We first heard about ValuationUP, the financial performance analysis, benchmarking and valuation tool for SMBs when it won the Ignite startup competition at African innovation conference, Tech4Africa, last year. The South African team behind ValuationUP, Gareth Ochse and Kenneth Kalmer believe their startup will help people — even those without financial backgrounds — benchmark the financial performance of the ventures they are growing, selling, buying or advising. Research suggests that a high percentage of startups fail — some estimate 75%, depending on how failure is defined. “Startups often fail because founders and investors neglect to look before they leap, surging forward with plans without taking the time to realise that the base assumption of the business plan is wrong,” says Shikhar Ghosh, a senior lecturer of Business Administration at Harvard Business School who has held executive positions at a number of technology-based start-ups.

To read the full, original article click on this link: ValuationUP: the startup that could save your business | ventureburn