Is your job description helping you attract the right people? Or is it too vanilla to get you what you need?
The passionate and opinionated authors of The 22 Immutable Laws of Branding, Al Ries and Laura Ries, say:
“In business there is never only one way to do anything.”
It’s true we have choices:
To market primarily online or off-line. To focus our brand or try to be all things to all people (the second choice is dangerous).
To read the full, original article click on this link: Write Better Job Descriptions And Build A Stronger Team | Small Business Trends
